Square Online (website builder & ecommerce)
from $29/moA no-code website builder and full online store on your POS catalog.
Pricing
Simple plans. Add only what you need.
Pick a plan, then click to add the Square products your business runs on — booking, online, loyalty, payroll, and more. One platform, no SugarPay markup.
Free
$0/forever
Everything you need to start taking payments.
- Square POS + free magstripe reader
- Unlimited catalog & basic inventory
- Free Square Online site & unlimited Invoices
- Square Appointments (solo) & Afterpay at checkout
- Next-business-day payouts
Most popular
Plus
$49/location / month
For growing teams that need real reporting and faster money.
- Everything in Free
- Advanced inventory + multi-location stock
- Advanced reports (category, daypart, employee)
- Unlimited team members with permissions
- Online Plus, Appointments team & Invoices Plus included
Premium
$149/location / month
Built for higher-volume and multi-location operators.
- Everything in Plus
- Custom processing rates (interchange-plus)
- Unlimited locations + consolidated billing
- Marketing automations + Loyalty (basic) included
- Dedicated account manager & 24/7 support
Plus and Premium are billed per location. Choose a plan above, then scroll to add the products you want — your running total appears at the bottom.
Included with every plan
Free, Plus & Premium — no add-on required
- Accept every payment — cards, wallets, QR, Cash App Pay, Afterpay & Bitcoin
- Tap to Pay on iPhone & Android — no extra hardware
- Virtual Terminal, card on file & offline mode
- Square Online website builder & store + unlimited Invoices
- Square Appointments online booking
- Square Managerbot — proactive AI business agent
- Customer Directory, inventory & sales reporting
- PCI-aligned security, fraud protection & dispute management
- App Marketplace integrations + open APIs
- Next-business-day payouts to your own account
Add-ons
Enhance any plan, à la carte
Every product shares your POS, catalog, customers, and payouts. Add what you need — some are already bundled into Plus and Premium.
Online & invoices
Square Invoices
from $20/moBranded invoices with one-tap payment links and recurring billing.
Bookings
Square Appointments
from $29/moOnline booking from your site, Google, and social — with deposits.
Marketing & customers
Square Customer Directory
FreeUnified customer profiles that power Marketing and Loyalty.
Square Marketing
from $15/moEmail + SMS campaigns built on your customer directory.
Square Loyalty
from $45/moPoints-based loyalty tied to your POS and online store.
Square Gift Cards
usage-basedPhysical and digital gift cards sold in-store and online.
Money
Square Subscriptions
FreeRecurring billing for memberships and plans on a card on file.
Square Banking
FreeBusiness checking and savings tied to your Square balance.
Square Loans
usage-basedCapital advances based on your Square processing history.
Afterpay
usage-basedBuy Now, Pay Later at checkout — you're paid in full upfront.
Staff & ops
Square Managerbot
FreeA proactive AI business agent that monitors your operation and acts with your approval.
Square Payroll
from $35/moFull-service payroll built around tipped employees and shifts.
Hardware
Square Hardware
usage-basedReader, Handheld, Terminal, Stand, Register, Kiosk & KDS — at-cost or placed free.
Why run everything on Square
- One login, one dashboard — every product talks to your POS, catalog, customers, and payouts.
- No SugarPay markup — you pay Square's published rates, and we configure it to your business.
- Start free and upgrade only when the volume justifies it — no bundle you don't use.
- Funds settle to your own Square account on Square's standard payout schedule.
- Lower total cost of ownership than virtually any competing platform — a free POS, a free reader, free Managerbot AI, no markup, and à-la-carte add-ons mean you never pay for shelfware.
Processing
Choose how you pay for processing
Separate from your plan: run Square's published rack rates, eliminate processing cost with Duet dual pricing, or negotiate custom rates at volume.
Standard
Rack rates
Square's published pricing, pass-through
- In-person (tap, dip, swipe)
- 2.6% + 15¢
- Manually keyed / card on file
- 3.5% + 15¢
- Online (eCommerce checkout)
- 2.9% + 30¢
- Invoices (paid online)
- 3.3% + 30¢
Reseller Favorite
Dual Pricing
0% to you
Powered by Duet — card price is the regular price; cash gets the discount
- Card price
- Regular price
- Cash / check discount
- 4% off
- Processing cost to merchant
- 0% + $0
- Duet engine + signage
- Included
Custom
Let's talk
Negotiated for established volume
- Interchange-plus pricing
- Available
- Volume discounts
- $250k+/mo
- Multi-location billing
- Included
- Dedicated account rep
- Included
Rates reflect Square's published rack rates and may change — see squareup.com/pricing. Duet operates as a cash-discount program; signage and receipt-disclosure requirements vary by state and are configured at onboarding. Custom rates require an underwriting review. Disclaimers.