Star-based rewards that turn one-time buyers into regulars.
Customers earn stars on every purchase across in-store, online, and social — redeemable for the rewards you choose. Repeat-visit rates measurably climb when it's set up well.
Best for
Built for these operators
- Coffee shops and quick-serve restaurants — repeat-visit-driven businesses
- Salons, spas, and personal services with regular cadence
- Boutique retail building a regulars list
- Any merchant with >30% repeat-visit potential
What it does
Capabilities that matter on day one
Earn rules you control
Stars per dollar, stars per visit, stars per item. Different earn rates for different categories. You design the economics.
Reward types — discount, free item, dollar-off
Configure rewards as $5 off, free coffee at 100 stars, BOGO at 200 stars. Multiple tiers; customer picks which to redeem.
Cross-channel earning + redemption
Earn stars in-store, online, and through Square Online ordering. Redeem at any channel. Customer doesn't need a separate app.
Automated win-back campaigns
When a customer's star activity drops off, Square Marketing can auto-send a re-engagement offer ("haven't seen you — here's a free coffee").
Measurable lift, real reporting
Loyalty members vs. non-members spend more per visit and visit more often. Square's reports surface the exact lift, so you can prove ROI.
Phone-number-based — no app required
Customer enrolls with their phone number at checkout. No app to download, no card to keep in their wallet. Friction that kills programs simply isn't there.
How SugarPay deploys it
From signed contract to working configuration
- 01
Program design
We help you size the earn-and-redeem economics: too generous and you give away margin; too stingy and no one engages. We benchmark to your category and AOV.
- 02
Enrollment moment
Configure the enrollment prompt at the point of sale ("Earn $5 off your next visit — text in your number?"). High enrollment rates compound for years.
- 03
Reward setup
Build the reward menu: dollar-off, free items, tiered punches, birthday rewards.
- 04
Win-back automation
Connect Square Marketing for automated lapsed-member outreach with a measured offer.
Pricing
$45/mo for up to 500 visits · $75/mo up to 1,500 · $105/mo up to 10,000 · $250/mo for 10,000+
Square's published Loyalty pricing scales with visit count, not member count. Most operators recover the monthly fee within the first 30 days through measurable repeat-visit lift.
SugarPay does not mark up Square's software pricing. See the disclaimers for our reseller compensation disclosure.
Pairs especially well with
The cross-sell math is real
Industries using Loyalty
See the playbook for your business
Turn customers into regulars.
Tell us your AOV and visit cadence — we'll model the loyalty math against your business before you switch it on.
Set up Loyalty →