High-margin holiday revenue. New customers along with it.
Branded digital and physical gift cards across in-store, online, and customer-to-customer eGift. For many merchants, ~30% of December revenue comes from gift cards — and the recipient is often a brand-new customer.
Best for
Built for these operators
- Restaurants pushing holiday and birthday gifting
- Salons and spas — "give Sarah a $100 facial" is a real channel
- Retail boutiques during Q4
- Service businesses with a meaningful gifting use case
What it does
Capabilities that matter on day one
Branded digital + physical cards
Custom design uploaded once, applied to digital eGift and physical printed cards. Custom denominations, custom messaging, holiday and event variants.
Sell online + in-store + customer-to-customer
Buy in-store at checkout, online through Square Online, or send eGift directly to a friend with a personal message. Recipient redeems any channel.
Trackable balances + redemption analytics
Square reports outstanding gift-card liability, redemption rate, and revenue impact. Revenue is recognized on redemption, not on sale (your accountant will thank you).
Promotional + bonus campaigns
Standard tactics that work: "Buy a $100 gift card, get $20 bonus credit for yourself." Square handles the bonus-credit logic without manual SKU gymnastics.
Square Marketing + Loyalty tie-ins
Promote gift cards to lapsed customers in November; nudge unredeemed-balance customers in February; reward gift-card buyers with loyalty stars.
Multi-location balance pooling
Multi-location merchants can honor a card sold at any location at any other. Settles correctly across the location ledger.
How SugarPay deploys it
From signed contract to working configuration
- 01
Brand + card design
Upload your card art (or we design templates against your brand). Configure denominations and any custom variants (holiday, birthday, anniversary).
- 02
Sales surfaces
Enable in-store sale at the counter, on Square Online, and customer-to-customer eGift through your branded gift-card site.
- 03
Promotional rules
Configure "buy $100, get $20" or "all gift cards 10% off" campaigns. We help size the math against your margin.
- 04
Marketing + reporting
Connect Square Marketing for the November-December gift-card push. Set up the redemption-nudge automation for unredeemed balances.
Pricing
Free to enable · per-card costs apply for physical cards
Square Gift Cards has no monthly fee. Physical card production is at-cost (varies by quantity and design complexity). Card processing rates apply when a gift card is sold via card payment.
SugarPay does not mark up Square's software pricing. See the disclaimers for our reseller compensation disclosure.
Pairs especially well with
The cross-sell math is real
Industries using Gift Cards
See the playbook for your business
Capture the gift moment.
Tell us your December revenue and we'll model the gift-card lift — even modest activation produces 5–10% incremental holiday revenue.
Set up Gift Cards →